Having Good Posture in Direct Marketing

Do You Have Good Posture?

When I started my direct marketing business 6 years ago, I heard the term “posture” in reference to the industry and I was quite confused. When I think of posture, I think of the physical act of sitting up straight and not slouching. Slouching is a sign of weakness and shows you’re unsure of yourself. It means you’re not aware and not presenting yourself in a good way.

So how does this relate to direct marketing? It’s very similar! My definition of good posture as it relates to the direct marketing industry is having a rock solid belief in yourself and of what you have to offer. It means you will not waver from doing what you believe in, no matter what your outcome is; whether you get a yes or a no, whether potential customers are ignoring you, or whether you have a lack of support from those around you. None of that matters because you believe in what you do and what you offer. You don’t need anyone else’s approval. That’s what it means to have good posture in direct marketing.

You Are the Mountain

If you think you’re struggling with maintaining good posture in your business, it’s time to sit quietly and do some introspection. Having good posture starts at the core. It’s about believing in yourself and taking your business out of the equation. Having self-confidence will lead to better business posture.

There’s a saying that goes, “No matter how hard the wind blows, the mountain will not move.” Well, in your business, YOU are the mountain. No matter what response you get, when you have good posture, you will not move or sway from your beliefs. You’ll continue moving forward with confidence and finding another medium to achieve success.

How Do You Maintain Good Posture?

So, what steps can you take to maintain good business posture? Here are some of my tried and true practices:

1. Believe in yourself! When you exude confidence and refrain from “slouching” – both literally and figuratively – your posture automatically improves.

2. Look at those around you who have been successful in the industry. Look at your leaders and further up your upline. Let their success be a validation to you that all things are possible! Even before I achieved success in my business, I studied those individuals. I watched the women who crossed the stage at big events that I get to do now, and they were ordinary people, just like I am. I looked at them and saw that if they could do it, so could I – I could maybe even do better!

3. You don’t necessarily always have to be an expert in your field. Just be an authority. Be confident, and make sure your customers know that if you don’t have the answer right away, you’ll get it for them.

4. I’ve done a post on this in the past, but prospect out of love. Make it about them, not you. Make yourself vulnerable and show your prospects the real, genuine you. Doing this exudes the confidence and good posture necessary to be successful.

5. Think of this industry as a profession! What was your prior job? Or do you have a full time job on top of your direct marketing business? For me, it was teaching. I’m a certified teacher with a master’s degree. I was, and still am, so proud of that profession. I don’t know anyone who isn’t proud of what they do. I would never hide or make an excuse for WHY I’m a teacher, so don’t do it for your direct marketing business either. Start treating this like a profession in order to have good posture.

Pay It Forward

Do you have any other ways in which you maintain good business posture? I’d encourage you to share them with me below, and share them with your team. Pay it forward and lift each other up and help each other be successful. I’ve been mentored by many incredible women in the past, and I truly value the training that has been given to me. I wish you nothing but success – this industry has been life changing for me, and I know it can be for YOU too!